The relationship between pharmaceutical companies and customers has been undergoing gradual but continuous change for years. Especially in the Health & Pharma sector, where consumer behavior is deeply changing and new channels and new digital technologies offer more business opportunities. The pharmacy thus tends towards a service model that uses an Omnichannel approach and tools such as e-commerce to optimize consumers relationships.
The client acts as an intermediary between the pharmaceutical industry and pharmacies. Leader of the Italian pharmaceutical distribution, it offers integrated services from logistics to customer care, from marketing to software solutions.
For an important pharmacies network, the customer offers a range of separate software systems that provide end customers with digital services such as fidelity card management, promotions management, proximity pharmacies research, personal account management, consultation of news and sector magazines.
The need was to create a single solution that integrated all existing services with an ecommerce platform that would allow the end customer to select the desired pharmaceutical products and request a reservation at the point of sale or book a home delivery by a particular pharmacy of the network.
The platform consists of a hybrid mobile application developed in Ionic and a web application developed in Angular interfacing to a server that exposes a REST API.
We took care of architecture design and implementation, of application design and solution deployment in the Microsoft Azure cloud environment.
In addition to including all the typical ecommerce features, the solution includes various integrations with external systems such as online payment, logistics, warehouse management and drug database and offers a multi-tenant administration section dedicated to the pharmacies of the network for order and supplies management from the distributor with an advanced analytical dashboard.
Improved interaction between customer and pharmacy
Centralization of services in a single platform
Increased loyalty opportunities
Increase of buying opportunities
Reduction of operating and inventory costs
Optimization of customer behavior data collection
Expansion of the potential pharmacy market to the entire network
Server: PHP / Laravel
DB: Microsoft SQL server
Client: Ionic + Angular
Cloud: Microsoft Azure
Team: Project Manager, Software Architect, Back-End Developer, Front-End Developer
Duration: 9 months