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PHARMACY NETWORK
E-COMMERCE

Industry

#health-pharma

Business Value

#ecommerce

#omnichannel

Tech

#hybrid-mobile-application

#php-laravel#azure-cloud

Context

The relationship between pharmaceutical companies and customers has been experiencing a gradual but continuous change for years. Especially in the Health & Pharma industry, where consumer behaviour is deeply changing and new channels and new digital technologies are offering more business opportunities. The pharmacy thus tends towards a service model that uses an Omnichannel approach and relies on tools such as e-commerce to optimize consumers relationships.

 

The client acts as an intermediary between the pharmaceutical industry and pharmacies. As a leader of the Italian pharmaceutical supply, it offers integrated services from logistics to customer care and from marketing to software solutions.

Challenge

For an important pharmacies network, the customer offers a range of distinct software systems that provide end customers with digital services such as fidelity card management, promotions management, proximity pharmacies research, personal account management, news and industry magazines distribution.

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The need was to create a solution that integrated all existing software systems with a new ecommerce platform in order to allow the end customer to use all the available digital services in a single place with the addition of search, ordering, picking and delivery of pharmaceuticals products of the entire available network.

Solution

The platform consists of a hybrid mobile application developed in Ionic and a web application developed in Angular interfacing to a server that exposes a REST API.

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We also took care of the architecture design and implementation and of the application design and solution deployment in the Microsoft Azure cloud environment.

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In addition to all the typical ecommerce features, the solution includes various integrations with external systems such as online payment, logistics, warehouse management and drug database. It also offers a multi-tenant administration section dedicated to the network pharmacies for order and supplies management including an advanced analytical dashboard.

Value

  • Improved interaction between customer and pharmacy

  • Centralization of services in a single platform

  • Increased loyalty opportunities

  • Increase of buying opportunities

  • Reduction of operating and inventory costs

  • Optimization of customer behavior data collection

  • Expansion of the potential pharmacy market to the entire network

Tech

  • Server: PHP / Laravel

  • DB: Microsoft SQL server

  • Client: Ionic + Angular

  • Cloud: Microsoft Azure

  • Containerization: Docker 

  • Notification: Firebase

Project details

Team: Project Manager, Software Architect, Back-End Developer, Front-End Developer
Metodologia: Kanban
Duration: 9 months

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