The relationship between pharmaceutical companies and customers has been experiencing a gradual but continuous change for years. Especially in the Health & Pharma industry, where consumer behaviour is deeply changing and new channels and new digital technologies are offering more business opportunities. The pharmacy thus tends towards a service model that uses an Omnichannel approach and relies on tools such as e-commerce to optimize consumers relationships.
The client acts as an intermediary between the pharmaceutical industry and pharmacies. As a leader of the Italian pharmaceutical supply, it offers integrated services from logistics to customer care and from marketing to software solutions.
For an important pharmacies network, the customer offers a range of distinct software systems that provide end customers with digital services such as fidelity card management, promotions management, proximity pharmacies research, personal account management, news and industry magazines distribution.
The need was to create a solution that integrated all existing software systems with a new ecommerce platform in order to allow the end customer to use all the available digital services in a single place with the addition of search, ordering, picking and delivery of pharmaceuticals products of the entire available network.
The platform consists of a hybrid mobile application developed in Ionic and a web application developed in Angular interfacing to a server that exposes a REST API.
We also took care of the architecture design and implementation and of the application design and solution deployment in the Microsoft Azure cloud environment.
In addition to all the typical ecommerce features, the solution includes various integrations with external systems such as online payment, logistics, warehouse management and drug database. It also offers a multi-tenant administration section dedicated to the network pharmacies for order and supplies management including an advanced analytical dashboard.
Improved interaction between customer and pharmacy
Centralization of services in a single platform
Increased loyalty opportunities
Increase of buying opportunities
Reduction of operating and inventory costs
Optimization of customer behavior data collection
Expansion of the potential pharmacy market to the entire network
Server: PHP / Laravel
DB: Microsoft SQL server
Client: Ionic + Angular
Cloud: Microsoft Azure
Team: Project Manager, Software Architect, Back-End Developer, Front-End Developer
Duration: 9 months