BETTING MOBILE APP
The online betting industry is going through a period of profound political, legislative and technological innovation. Innovations in the digital field, primarily the increase in the pervasiveness of mobile devices, have contributed to a significant growth in the sector.
Multi-platform, multi-channel and multi-user software solutions have enabled greater player involvement, an increase in game volumes and, at the same time, greater security and responsibility.
The customer is Betpoint, an important ADM authorized dealer present throughout Italy with a network of points of sale. With the years of experience gained in the sector, the technological platform it owns is today a reference point for online betting.
The competitive advantage passes through the ability to continuously vary and transform the gameplay to adapt it to the needs of the players and retain them. User habits and preferences evolve in step with technological innovation.
The market requires an increasingly engaging game with a multi-channel and cross-channel experience between online and points of sale. It also expects to have continuously updated odds, multiple betting systems and easily usable real-time data and statistics.
The customer needed the as-is rewrite of the two native white label mobile applications in use. The acquisition of the ownership then made it possible to customize and evolve the gaming platforms.
Two native mobile applications, iOS and Android, have been developed, maintaining Look & Feel and introducing multiple innovations to improve the gaming experience:
games portfolio expansion
implementation of real time update odds and results of live events
authentication via touch ID
integration of points of sale and apps for ticket booking, payments and traceability
push notification and in-app notification optimization
optimization of prematch and live betting management
optimization of computational problems on multiple bets
Several optimization techniques have been adopted to deal with peak loads.
User gaming experience optimization
Cross channel integration between mobile app and points of sale
Greater control over the life cycle of a bet, from the Betting Offer phase to the Resulting and Settlement phase
Data security improvement
Load performance optimization
Framework: .NET Core
OpenAPI Generator for API management
Information reactivity: use of reactive patterns
Push notification: OneSignal
Log management: Sentry
Team: Project Manager, Business Analyst, Front-end Developer x3, Back-end Developer
Duration: 10 months